Responding to Changing Market Needs

Posted by on May 31, 2014 in Blog, Business Development | 0 comments

Responding to Changing Market Needs

With an ever changing world of technology and commodities, how does a company stay the course and continue to develop the right solutions for its customers? One answer can be found in Peter Senge’s book The Fifth Discipline. He argues that only those organizations [learning organizations] that are able to adapt quickly and effectively will be able to excel in their field or market. Another potential answer can be found in Charles Fine’s Clockspeed. Fine notes that companies and individuals must simultaneously exploit their current capabilities while consciously and purposefully building new ones for the inevitable moment when the old ones no longer provide a competitive advantage.

Rather you run an establish business, are developing a start-up company or are an individual employee;  this principle applies.  With the internet boom of the last decade information moves must faster and thus so does everything else.  We have moved from industry to information and from inventory to internet business. Gone are the days when companies dominate their market for decades, and these shifts have impacted industries and individuals alike.

Through all the chaos, bubbles bursting and a down economy, how does an individual create security?  How does a business carve our market share and sustainable revenue? Although having a big bundle of cash would ease some worries, we believe that security is truly attained by developing abilities. The way to do this is by strongly pursuing excellence in the chosen field, learning from the experts and continually going through the business development process.  It does not happen on accident but takes years of hard work to achieve .

“We are what we repeatedly do.  Excellence, then is not an act, but a habit.” ~ Aristotle


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